Cadillac Fairview

www.cfshops.com
@cfsherway

Mobile Website Mockup
CF Directory Mockup

Where it all comes together

A polished new look for shopping centres across the country.


Cadillac Fairview South Wing Construction

The Challenge

As a leader in commercial real estate across Canada, Cadillac Fairview needed a fresh look for their social channels in order increase foot traffic within their popular Sherway Gardens location. This social initiative was designed to integrate the new South Wing expansion at the property, encouraging their target audience to visit the grand opening.


Sherway_Mobile_Mockup.jpg

The Solution

Using colourful text overlays and an airy photo treatment, Sherway Gardens was rebranded with a new look-and-feel better suited to their target demographic. While the core elements of colour and typeface stayed the same, the addition of lifestyle photography and cohesive design layouts created a more premium brand experience.

Along with updating internal guidelines, all print and digital assets were refreshed in time for their South Wing grand opening. This included social content, website design, in-property signage and directories, digital advertising and even outdoor hoarding.

Display Ad
Newsletter
In Property Directory Mockup
Cadillac-Fairview-Rebrand-Before-After.jpg

The Outcome

After the success of the launch and a 22% increase in mall traffic, the client extended the brand rollout to all 19 properties across Canada. With large campaigns across all properties, including the Olympics*, Calgary Stampede, loyalty programs and holiday festivities, the company was able to create a seamless integration on their channels and in-property.

22% Traffic Increase Statistic
CF Campaigns
19 Properties Statistic

Credits

Caitlin Legere - Graphic Designer | Kat Murdick - Creative Director | Nicole Breanne - Photographer | Alexandra Ablaza - Producer | Notch Video & North Strategic - Agency

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