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A boutique Toronto studio with talents in storytelling wanted to enter the film industry with a bang.
To create a brand identity that matched the creativity and imagination of the Nimbus team members, while highlighting their core storytelling strengths and technical skills as a collective.
Identifying the values of the Nimbus team, we clarified what was important to them as a brand and the driving force behind their business. Through these exercises, keywords and phrases were selected to help establish the core design elements of Nimbus Cinema, such as a colour palette, typeface and their logo.
Finally, a brand was born. Incorporating the meaning of the word ‘nimbus’ (raincloud), sparked the idea of a full-blown storm. Powerful, positively-charged and supernatural, this concept combined both the light and sound elements of film while igniting the adventurer in us all.
The new Nimbus brand is versatile and attention-grabbing, with multiple ways to apply the brand identity and colours across all digital and print platforms.