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An exhibition. A movement. A mission.

In an outstanding effort to commemorate their late friend, a group of women came together to bring skin cancer awareness through beautifully curated photography.


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The Challenge

To establish Skinwork as a credible change-maker in the not-for-profit world and create a brand that highlighted their goal of body positivity and self-awareness.


The Solution

The result was a fluid flowing wordmark and a diverse colour palette that represented the 60 gorgeous women who would be part of the photoshoot prior to the event.

Using the established elements, informational signage and booklets were made to teach readers about the project and the importance of getting their skin checked. For the main event, large posters were created to educate the audience on how to detect skin abnormalities and protect themselves from harmful UV rays.

What you have done is truly beautiful and what’s needed in the healthcare system, a conscious proactive community.
— Fynn Stewart, Skinwork Volunteer

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The Outcome

By building a consistent look-and-feel for Skinwork, we maintained a level of professionalism and cohesiveness throughout the photoshoot and the main event. By establishing this brand trust, we were able to secure over $1,300 in donations for the Melanoma Network of Canada. The movement was featured in 9 unique publications and we reached 900 organic social media followers with high engagement rates in under 3 months.

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Credits

Caitlin Legere - Graphic Designer | Kat Murdick - Creative Director | Bettina Bogar - Photographer | Serena Giancola - Communications & Sponsorship Manager | Coralie Olson - Artistic Operations Director| Natasha Zimin - Videographer


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