In an outstanding effort to commemorate their late friend, a group of women came together to bring skin cancer awareness through beautifully, curated photography.
To establish Skinwork as a credible change-maker in the not-for-profit world and create a brand that highlighted their goal of body positivity and self-awareness.
The result was a fluid flowing wordmark and a diverse colour palette that represented the 60 gorgeous women who would be part of the photoshoot prior to the event.
Using the established elements, informational signage and booklets were made to teach readers about the project and the importance of getting your skin checked. For the main event, large posters were created to educate the audience on how to detect skin abnormalities and protect yourself from harmful UV rays.
By building a consistent look-and-feel, both the photoshoot and main event were