focus on the moments that matter most
Being a household staple for 100 years, Sunlight was ready to branch out beyond the grocery shelf to join the digital world with a new responsive website.
To update the outdated and unresponsive Sunlight website using newly established brand guidelines*.
As a two-part process, Sunlight was redefined in today’s laundry and dish market through extensive rebranding and website development.
After addressing the client’s website goals, low-fi wireframes were created to begin mapping out the user journey when searching for products or information.
Colour and graphics were applied in hifi wireframes in accordance with Sunlight’s look-and-feel, incorporating AODA compliance and overall usability. Once the wireframes were implemented through the web developer, the final website was tested vigorously to ensure functionality on multiple devices and browsers.
Sunlight stepped into 2019 with a modern, responsive website that allowed customers to search their favourite products and increase traffic flow to their online retailers.